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How to attract quality tenants

January 27, 2022 10:39 am
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How to attract quality tenants

As we begin to come out the other side of the pandemic, the property market is busier than ever which means there are more and more tenants looking to move.

 

Millions of people went back home during lockdowns and they now want to regain their independence as soon as possible.

 

There has therefore never been a more important time to make sure your properties are in the best possible condition to welcome new residents, so we’ve put together a list of essential components which make up the perfect property pitch:

 

Lay out your tenant criteria beforehand

 

Prior to putting a listing forward it’s vital to know, or at least have an idea of, what kind of tenant you want living in your property. This helps to narrow focus and gives you an accurate target market to focus on.

 

Additionally, you should prepare a list of criteria for important questions about smoking, pets and minimum income or credit, to name a few. Clearly stating this not only speeds up the tenant-finding process but can also protect you from accusations of discrimination if need be.

 

Regular maintenance is key

 

Regular maintenance of a property is key not only for attracting tenants, but keeping them. If someone views a property which isn’t in good nick, you can bet they won’t be interested any longer.

 

Performing regular maintenance also ensures that there is less to do when it comes to fixing, cleaning and staging the property in time for move in day, giving tenants peace of mind knowing that the property is in good hands.

 

Additionally, pre-emptive maintenance saves you both time and money by reducing the chance of things breaking in the long-term. But, if something does break, be sure to respond and get repairs completed quickly because nothing sours the tenant relationship quicker than sluggish repairs.

 

Boost property value with add-ons

 

Using add-ons to broaden your appeal to a more desirable, higher-income market is very effective. Examples of such add-ons include: a smart meter, stainless steel appliances, extra storage space, LED lighting, built-in wardrobes, air-conditioning, efficient heating, and dishwashers.

 

While these add-ons are an investment, they immediately boost the value of the property and increase your rental yield long-term.

 

Local amenities

 

Being close to community hotspots can be a deciding factor for a lot of tenants. This doesn’t mean they have to be in the heart of a city centre, though. Having knowledge of hidden gems in boroughs and smaller communities demonstrates your passion for the area, which is a hugely appealing for tenants.

Be prepared for questions regarding transport links, parks, schools, food and drink, and entertainment. This helps potential tenants visualise the type of lifestyle they could lead whilst staying at your property and shows them that you’re a helpful property manager with a solid understanding of the neighbourhood.

 

Organise viewing times with current tenants

 

If the rental property you’re advertising is occupied, make sure to plan and negotiate time for viewings at least a week in advance. This gives your current tenant plenty of notice and removes any possibility of catching them unawares.

 

Two days prior to the showing, it’s a good idea to send your current tenant a reminder in case they need to do some last minute housekeeping. This might include light cleaning or locking up valuables. Not only does this show respect to the current tenant, but viewing a clean property at their leisure is another big plus for potential tenants

 

Don’t forget about word of mouth

 

According to Nielsen, 84% of tenants value word of mouth recommendations from friends and family over all other forms of marketing. This means the happier your current tenants are, the better your reputation and potential of finding new tenants will be.

 

Also, don’t be afraid to ask your vacating tenant if they know anyone who’s currently looking to rent. Chances are the referral will be of similar quality. If the referral ends up leasing the property, a nice thank you or reward to the referrer will go a long way!

 

To speak to one of our Lettings team, call 0161 245 1111 today!

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Thornley Groves Estate Agents
Business Address:16-18 Lloyd Street,Altrincham,Cheshire,WA14 2DE,England |Tel: 0161 941 4111 |Email: [email protected].
Company No. 02674298 |Business hours are