A report released today from some of the North West region’s leading lettings and estate agencies, Thornley Groves and Julian Wadden in Manchester, and Homesure in Liverpool, reveals that average rents across the North West has reached £1,053 pcm – an increase of 5% from the same period last year.
Data from the local agencies shows that in Liverpool, the average rent is £730 pcm, and in Manchester average rents sit around £1,215pcm.
With Andy Burnham firmly in place at Number 10. North, there’s potential for Manchester’s position as an economic centre, rather than an alternative to London, to be accelerated. Greater devolution, government investment, infrastructure and employment could translate into increased population and housing demand.
The report shows that the lettings market is continuing to see strong underlying demand for Manchester and its surrounding areas, driven by employment, lifestyle, connectivity and relative affordability compared with London and the South East. Data from Goodlord reveals that the average age of renters in the North West is now 31 years old.
Rural and semi-rural towns situated between Liverpool and Manchester are experiencing increased demand, as tenants look to balance affordability, lifestyle and convenient commuting. In particular, areas such as Widnes, St Helens and Runcorn are highlighted as key areas for investment. The team in Manchester is seeing increased demand in areas such as Bolton and Bury around Prestwich and Monton, and further south around Chester into Deeside and across Chesire towards Crewe.
Demand for properties with outdoor space continues to grow, particularly among tenants seeking a better work-life balance. Two-bedroom apartments located just outside major city centres, with easy access to green spaces and transport links, remain popular. Didsbury continues to remain popular among renters across Manchester, while Monton is emerging as a strong destination for investors.
Data from the report shows that the disruption expected in the wake of the Renters’ Rights Act (RRA) remained minimal. In fact, more tenants are choosing to remain in homes – despite the introduction of periodic tenancies – with a 27% reduction in tenants vacating properties, indicating that affordability and stability are encouraging longer tenancies, particularly where landlords continue to maintain properties to a good standard and provide quality housing.
Samantha Smith, Regional Lettings Director, North West:
“As we settle into a ‘Burnham World’ with the introduction of Number 10. North, I believe the private rented sector in Manchester and Liverpool will be particularly important.
A growing economy needs a healthy rental market, so any additional regulation needs to be balanced against the need to maintain and increase the supply of good-quality rental homes.
Renters in the North West have a degree of choice, and landlords here are seeing plenty of investment opportunities. The region is well-connected and comparatively affordable, and that fundamental strength is expected to continue to support both rental and sales demand through the second half of the year.”
For further information or to download the full report, please visit: Lomond Quarterly Insights Summer 2026.
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