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IS THE NEW WORLD OF SOCIAL MEDIA AND E-COMMERCE KILLING OFF OUR ABILITY AS A BUSINESS TO COMMUNICATE WITH OUR CUSTOMERS?

February 22, 2017 2:38 pm
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IS THE NEW WORLD OF SOCIAL MEDIA AND E-COMMERCE KILLING OFF OUR ABILITY AS A BUSINESS TO COMMUNICATE WITH OUR CUSTOMERS?

 

IS THE NEW WORLD OF SOCIAL MEDIA AND E-COMMERCE KILLING OFF OUR ABILITY AS A BUSINESS TO COMMUNICATE WITH OUR CUSTOMERS?

 

Ok, so we can communicate our market to you more quickly, creatively and (arguably) more effectively than ever before. However, we built our business based on ‘personal and direct` communication with our customers. So how has it all gone so wrong? Or has it?

 

Blending the old with the new is never an easy task, for example, I have two young children, which, at my age, is definitely a challenge. It brings out the best in me and at times it very definitely brings out the worst in me! What I am trying to say here is that it is possible to do both and actually value can be gained and enjoyed from both the old and the new.

 

As a business we are running fast in trying to harness new technologies, whilst not letting go of, or indeed forgetting, what made us market leaders in the first place. Trading and doing deals, whether selling or letting, is one of the best feelings in the world; helping put smiles on our customers faces, contributing to a new chapter in their respective lives and making things happen all relies upon ‘personal and direct` communication.

 

Likewise, without a ‘can do` approach to the 3,000 properties we manage for our Landlords, under pinned by ‘personal and direct` communication, we really wouldn’t have a business to talk about or certainly be proud of.  Our prime objective is to avoid hiding behind email, or at least make the recipient of an email feel like they aren’t being ‘handed off`. What good is that anyway? It only leads to having dis-satisfied customers and an avoidable increase in our workload. We like to get to know our Tenants, Landlords and Contractors, who help us to help you maintain your asset, in order to work together better and solve any issues as quickly as possible and the only way to do that is to actually speak with everyone.

 

Take a look at our online reviews at www.rateragent.co.uk/thornleygroves and decide for yourself whether our ethos of ‘personal and direct` communication is working.

 

However, I fully accept we are not perfect. We have an honest approach and endeavour towards improving our failings. It’s what makes the job interesting; being challenged on a day to day basis to improve and be better than our competition. It appears we are winning more battles than we lose, but, if we are to keep it this way, we must continue improving our ‘personal and direct` communication which is something we are continuously doing by embracing faster ways to technically engage, whilst not ignoring the fundamentals that are delivered through the continuous training of our teams.

 

As for social media and e-commerce, we love having them in our lives and they definitely add value to a modern go-ahead business like ours. We just need to make sure that we don’t forget what was important and actually is still more important than everything else we do…………. CUSTOMER SERVICE!

 

Thanks for reading and if you aren’t experiencing ‘personal and direct` communication from us in the way described, feel free to speak to our Customer Care Manager, Marit, by contacting her on her direct dial number which is 0161 245 1117 and she will make sure that your property journey is improved.

 

Written By Jason Watkin

 

 

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